Blueprint marketing campaign creates competitive environment amid declining performance and operational challenges
- The community was built in the 1990s in a relatively rural area northeast of Pittsburgh
- Operated at stable levels year-over-year reaching peak performance in 2018
- Occupancy began to decline while substantial building renovations were completed by both for-profit and non-profit local competitors
- Blueprint’s marketing efforts procured multiple offers from both in-state and out-of-state prospective buyers
- A local buyer was ultimately selected and, despite mounting operational challenges, Blueprint successfully kept the buyer fully engaged and focused on completing the transaction
- The transaction closed shortly after the state’s issuance of the buyer’s new license to operate the community