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Blueprint’s Behavioral Healthcare Team advised a senior housing owner in marketing for the sale of an existing senior housing and memory care community to be converted to an inpatient residential substance use disorder clinic post-closing
Located in the coveted market of Indianapolis, Indiana, Blueprint deployed a behavioral healthcare marketing campaign given the undersupply and strong demand from behavioral providers to operate within the state. Blueprint received strong initial interest within the first few weeks of marketing and ultimately selected a highly reputable provider with existing operations within the state. The buyer plans to deploy significant capital improvements into the asset post-closing to upgrade the facility
Blueprint underwrote the asset as both seniors housing and a behavioral healthcare conversion candidate but recommended that the seller deploy a behavioral healthcare marketing strategy given the demand from behavioral providers and need within the Indianapolis market
Price point, speed, and certainty of execution were three key components on which Blueprint delivered to successfully help close the transaction just after the new year
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