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Blueprint was engaged by Cedar Sinai Park, a faith-based, nonprofit organization with deep community ties and a historic reputation for providing quality care for 100+ years in southwest Portland, Oregon.
Established and entrenched in predominantly Jewish neighborhoods in Old South Portland, Cedar Sinai Park was the first Jewish organization to expand into southwest Portland in 1954 and remains a fundamental pillar in the Portland Jewish community. The beautifully appointed and recently renovated campus consists of: Rose Schnitzer Manor, a 154-unit assisted living community built in 1998 and 2002; Robison Jewish Health Center, a currently vacant, 44-bed skilled nursing facility built in 1956 and renovated in 2017; and the Harold Schnitzer Center for Living, a 48-bed skilled nursing facility built in 2016 offering both skilled nursing and adult day care services. The Cedar Sinai Park campus is located within four miles of downtown Portland and within three miles of two short-term acute-care hospitals.
In wake of operational challenges stemming from the pandemic, the campus recently achieved profitability as it continued to demonstrate an upward trend in performance following several years of operational losses.
Blueprint’s hyper-focused marketing process identified private owners and operators committed to providing high-quality care and honoring the Jewish legacy of Cedar Sinai Park. Blueprint’s thorough marketing campaign resulted in multiple competitive offers, and the seller ultimately selected an Illinois-based private investor along with its Oregon-based operating partner as the buyer and succeeding operator given their previous track record of high-quality care and proposal to maintain religious programming for campus residents. Sale proceeds will fund a new Foundation to continue serving to the Portland Jewish community.
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