Blueprint successfully navigated the legal landscape in order to market the distressed asset on behalf of ownership, with its mandate being to maximize value. Blueprint’s marketing strategy focused on positioning the low occupancy community as a turnaround opportunity with significant upside potential. Turning to its extensive knowledge of the buyer pool, Blueprint conducted a hyper-focused process that targeted only qualified potential buyers actively acquiring similar communities in the Southeast. Ultimately, the selected buyer was an opportunistic Florida-based private equity group that specializes in affordable seniors housing.
The transaction was led by Brooks Blackmon and Trent Gherardini. Josh Salzman, Blueprint General Counsel, managed the legal process.